Why Your Niche Isn’t a ‘One Size Fits All’ Sweater (And How to Find the Perfect Fit)

As entrepreneurs, we’re constantly bombarded with the advice to “find your niche.” And let’s be real… it sounds like a mystical, elusive thing that only the most enlightened business gurus can crack. 

But discovering your niche isn’t as complicated as it seems. In fact, it can be way simpler than you think.

Ask yourself this one simple question:

Who am I already helping the most… and who is getting the best results from my work?

Now, I know what you're probably thinking: “That sounds WAY too basic!”

But here’s the thing. Most women entrepreneurs skip over this crucial step and end up spreading themselves way too thin, trying to help everyone and, in turn, not truly helping anyone.

Let me explain.

The Problem with Broad Niches

If your niche is “entrepreneurs” or “women in business,” you’re in trouble. I get it… these categories sound good, and they’re definitely appealing. But the problem is that they’re just too broad. 

Think about it: entrepreneurs are a massive group, and women in business could mean anyone from someone running a brick-and-mortar shop to a stay-at-home mom launching a side hustle.

So, what happens when you try to appeal to everyone?

You end up appealing to no one. 🚫

I’ve seen it so many times. People casting a net that’s way too wide and then wondering why their messaging doesn’t land. Why they’re not connecting with their ideal clients. Or why, despite all the hustle, their audience just isn’t growing.

The answer? It’s probably because your niche is too vague. You need to zoom in.

Who’s Getting the Best Results From Your Work?

Forget about “how big” your audience is or “how many followers” you have.

Instead, think about who you’re already getting the best results for.

• Are there certain clients who keep coming back, or who give you the most glowing testimonials?

• Are there women who message you about the breakthrough moments they’ve had working with you?

• Are there certain struggles that your clients face where you’re particularly skilled at providing solutions?

These are your people. And this is where your niche lies.

Once you can name it, everything becomes clearer. Your messaging will make sense. Your content will start to resonate. And, most importantly, your ideal clients will see you as the person who truly gets it.

Why Narrowing Down Your Niche Makes Everything Easier

Now, let’s talk about why this shift is so powerful. When you claim your niche, everything else in your business starts falling into place.

• Your Messaging Will Land: When you know exactly who you’re speaking to, your message becomes crystal clear. You’re not trying to sound like the expert in everything; you’re the expert in that one thing that matters to your ideal audience.

• Your Marketing Becomes Purpose-Driven: You won’t waste time posting content that doesn’t resonate with your audience. Every piece of content, every email, and every social media post becomes aligned with your mission and your niche.

• Your Audience Will Grow: Once you start showing up as the person who truly serves a specific group, your ideal clients will find you. They’ll recognize that you get them, and they’ll be drawn to you like a magnet. No more crickets when you launch something — just engaged, interested people who want to work with you.

So, here’s the challenge: If you haven’t already, take a moment and think about who you’re already helping the most. Who’s responding to your work in the best way? That’s your niche. Own it.

Step-by-Step Guide to Finding Your True Niche

Let’s break it down with a simple 3-step process to help you identify your niche:

1. Look at your past clients:

   • Who got the best results from your work?

   • Which clients came back for more?

   • Which ones shared their success stories with others?

2. Identify the patterns:

   • What types of people tend to gravitate toward you?

   • Do you notice any similarities in their struggles, goals, or interests?

3. Ask yourself this key question:

   • If I could only help one type of person, who would it be? Who do I feel most aligned with?

This will start to give you clarity and help you narrow your focus in a way that’s both authentic and effective.

The Takeaway: You Don’t Have to Help Everyone

If there’s one thing I want you to walk away with, it’s this: you don’t have to help everyone.

It might seem counterintuitive, especially when you’re just starting out, but narrowing your niche is the key to true growth. The more specific you are, the more your audience will connect with you (and the more successful your business will become).

So, what are you waiting for? Start asking yourself who you’re really helping and who’s getting the best results. Once you know that, everything else will follow.

And remember, claiming your niche is about clarity and connection, not constriction. You don’t have to limit yourself forever,  but you do need to start somewhere.

Here’s to finding your true niche and building a business that feels aligned and authentic. Let’s make it happen. 

If you’re feeling like you’re still searching for that sweet spot or need some guidance on how to narrow your niche, let’s chat! Book a complimentary strategy call, and let’s figure out how to get your messaging on point.