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Why Women Overthink Pricing and Proposals (and How to Stop Managing Everyone Else’s Emotions)
A few weeks ago, I was talking with a client who had been sitting on a proposal for days, even though everything about it was already complete. The scope was clear, the pricing made sense…and yet she couldn’t bring herself to send it. When I asked what was really holding her back, she paused and said… “I just don’t want them to feel pressured.” The issue had nothing to do with the offer itself. She wasn’t second-guessing the work or the numbers. She was already managing the e
Nadine Keller
7 days ago3 min read


Rethinking Ambition: The Shift Happening in Women’s Leadership Right Now
My mother never rested. Not really. Even when she sat down, she kept moving…folding laundry, tending a pot on the stove, answering the phone with half an ear on the evening news. She didn’t label it ambition. She simply called it life. And even though she never told me to be that way, I learned by watching. The message was clear: handle whatever comes your way, stay a step ahead of the mess, and carry more than feels reasonable without letting anyone see the effort. For years
Nadine Keller
Dec 16, 20254 min read


Emotional Intelligence: The Secret Advantage in Women’s Leadership and Sales
The Myth of Emotional Control Somewhere along the way, “being professional” got confused with “being composed.” We were taught that credibility meant staying calm, no matter what was happening underneath. And sure, there’s value in keeping your cool…but for most women I know, that lesson went way too far. We learned to manage emotion like it was a problem to fix…swallowing the lump in our throat before walking into a meeting, or saying we’re “fine” even when every cell in our
Nadine Keller
Nov 17, 20253 min read


The Kind of Scarcity That Sells (and still feels like integrity)
Why “take your time” can quietly kill a sale. When kindness creates confusion Many women entrepreneurs I coach resist using scarcity. It feels manipulative, pushy, like a trick from someone’s “bro-marketing” playbook. So instead, they default to patience. They tell prospects, “oh, take your time.” And then they hold space and wait. But here’s the problem. Endless time rarely leads to confident decisions. It usually leads to no decision at all. Because most people don’t buy wh
Nadine Keller
Oct 17, 20253 min read


Top 5 Lead Generation Mistakes …and how to generate leads more consistently
Here’s the thing about lead generation… It’s not magic, it’s math. And yet, most entrepreneurs treat it like some mystical process that...
Nadine Keller
Sep 17, 20253 min read


Is Entrepreneurship Knocking at your Door? 5 Questions to Ask Yourself… Before You Take the Leap
You didn’t leave corporate to recreate burnout with a better view. The women I work with aren’t beginners. They are successful business...
Nadine Keller
Aug 18, 20253 min read


The 2 Most Dangerous Words in Business: “Not Now.”
It sounds harmless. Responsible, even. “Not now.” I mean, you’ve got a full plate. The timing feels off. There’s a sense that soon (just...
Nadine Keller
Jul 15, 20252 min read


Why Your Lead Gen Strategy Stopped Working (and What to Do Instead)
If you’ve been feeling like it’s suddenly 10x harder to get leads, close sales, or even figure out what the heck to post , you’re not...
Nadine Keller
Jun 27, 20253 min read


The Rollercoaster of Entrepreneurship: How to Ride the Waves of Uncertainty
We’re living in a time when the world feels like one big rollercoaster ride. 🎢 You know, one of those old wooden ones where the track is...
Nadine Keller
May 19, 20253 min read


Why Your Niche Isn’t a ‘One Size Fits All’ Sweater (And How to Find the Perfect Fit)
As entrepreneurs, we’re constantly bombarded with the advice to “find your niche.” And let’s be real… it sounds like a mystical, elusive...
Nadine Keller
May 5, 20254 min read


Tired of Setting Goals You Never Reach? Same, Until This…
How do you approach goal-setting for the new year? 👉 Are you a "vision board" person? 👉 Maybe you set a huge list of intentions and...

Nadine Keller
Jan 6, 20254 min read


Sick of the Hard Sell? Here’s How to Win Clients Without Pushing
For the past few weeks, my empty nest has been anything but empty. My two sons are back home (for now), getting ready to move to...

Nadine Keller
Dec 5, 20243 min read


Let’s Kick Fear Out Of The Driver’s Seat, Shall We?
I see this all the time… women hesitating to invest in their businesses. The result? A “comfortable” but restrictive business that keeps...

Nadine Keller
Nov 4, 20243 min read


How To Flip The Script When Setbacks Hit
The other day, I was flying from NY to Dallas, with a tight 36-minute layover in Atlanta. No big deal, right? 🤷♀️ Wrong. First, my bag...

Nadine Keller
Oct 1, 20242 min read


Declutter to Grow: The Fall Cleaning You Didn't Know You Needed
Last year, I sold my house – and I decided to go full-blown nomad. I became a member of the Airbnb sharing economy, and in order to wing...

Nadine Keller
Sep 1, 20242 min read
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